All Work
Overview
Virgin Experience Days specialises in experience gifts, from spa days to skydives. Gift Reminders is a feature designed to help customers stay on top of special occasions. By saving birthdays, anniversaries, weddings, and other key milestones, users receive timely nudges paired with curated experience ideas via email, making gifting easier, more thoughtful, and stress-free.
The Challenge
Customers often buy from Virgin Experience Days only around key events, leaving gifts to the last minute. This creates stress for the customer and missed opportunities for repeat purchases.
The challenge was to:
- Encourage ongoing engagement beyond a one-off purchase.
- Reduce the risk of forgotten occasions.
- Position Virgin Experience Days as the go-to gifting partner year-round.
The Solution
Gift Reminders was introduced as a seamless part of the customer journey across multiple touchpoints:
- Post-purchase: a prompt after checkout encourages users to save important dates.
- Landing page: a dedicated page highlights the benefits and makes it easy to sign up.
- Emails: automated reminders arrive ahead of each event with tailored experience suggestions.
Together, these touchpoints create a personalised gifting journey that extends well beyond the initial purchase.
Value
Gift Reminders keeps Virgin Experience Days top of mind, making gifting easy and stress-free while inspiring thoughtful choices and building customer trust.