All Work
Overview
FashionClub is a conceptual lifestyle and fashion app designed to merge editorial inspiration with seamless shopping. The idea was to create a platform where users can explore trends, discover curated content, and shop products without leaving the app.
My Goals
This personal project focused on conceptualising a fashion app that blends editorial content with a shoppable experience.
The main aim was to explore how a premium brand could deliver a curated, inspirational shopping journey.
The Challenge
The challenge was creating an inspiring yet intuitive mobile experience.
The concept blends editorial content with shoppable items, using clear hierarchy and interactive elements to guide users naturally from inspiration to purchase.
Outcomes
Even as a concept, FashionClub demonstrates how combining inspiration and commerce can enhance user engagement. Thoughtful hierarchy and mobile-first design make the experience seamless and accessible.